Market Your Selfie

 Connect with your customers, sell more products and services, and create passionate fans through the power of your own image.

A four week online course wth Megan Auman.

Market Your Selfie with Megan Auman

Do you ever feel like marketing your business would be easier if you actually liked pictures of yourself?

Maybe you make wearable products (like jewelry, scarves, hats, or clothes) and realize how much easier your life would be if you were confident enough to model your own products.  

Or perhaps you're a coach or consultant who wants to build a a deeper connection with your audience on social media, but you never like the way you look in pictures. (Or maybe you're just tired of always having to hire someone to take your pic, and you want to learn to do it for yourself.)  

Or maybe you've seen people build large followings on social media using images of themselves and want to make that happen for you! (And you don't have a professional photographer or Instagram husband following you around with a camera.)  

Or perhaps, with the rise of platforms like FB Live or Instagram Stories, you just want to get more comfortable with how you look on camera. 

No matter the reason, I'm here to help!  

In Market Your Selfie, you’ll learn all the tips and techniques to create great images of yourself that you can use to promote your business across the web.  

In this four week online course, you’ll go from camera shy (or straight up camera-phobic) to camera confident.  

How do I know?  

Because I've been there!

I'm Megan Auman, designer, metalsmith, and educator.

Megan Auman - Market Your Selfie

You may have seen me teach my popular classes on Creative Live and assumed I love having my picture taken. But that couldn't be further from the truth.  

I've always hated pictures of myself. Most pictures of me fell somewhere in the range of awkward to awful, so I looked for any excuse to avoid being photographed. (I didn't even hire a photographer for my wedding, because I refused to pay for photos I knew I was going to hate.)  

But as a jewelry designer, I knew I was making my life more difficult by not photographing my jewelry on myself. Constantly having to bring in models for photo shoots meant the process of bringing new work to market was always slower than I wanted it to be.  

So I set out to photograph my jewelry on myself. After a few rough first attempts, I developed the techniques (and gained the self-confidence) to take pictures of myself that I not only like, but actually love.  

Plus, I’m using those images to sell more product then ever and consistently hearing from my friends and fans how much they love seeing pictures of me modeling my own jewelry.  

And now I want to help you do the same!  

I’ve combined my love of teaching marketing, photography, style, and self-confidence into one powerful course designed to help shift the way you market your business online.

What will you learn in Market Your Selfie?

Taking great pictures of yourself is one part technique, one part styling, and one part self-confidence, and we'll be covering all three of these areas in the class!  

We'll start the class by identifying what you want to get out of your selfies (more product sales, connecting with clients, etc.) and follow that up with ways to gather inspiration for your own images. And we'll address all those fears and gremlins that are keeping you from loving pictures of yourself. (Everything from stories about not being photogenic to parts of yourself you're totally self-conscious about.)  

In lesson two, we'll cover basic skills and techniques that go into taking a great picture of yourself. You'll learn how to set the stage with backgrounds and lighting and how to adjust the settings in your camera or smartphone to take the best picture. We'll also talk about logistics that are specific to self-portraits, like tripods and remote shutters.  

Once you're comfortable with the tech side of things, we'll turn to getting confident in front of the camera. Using your goals and inspiration as a guide, you'll learn how to style and pose yourself so you look like the best version of you. And for those shooting products on themselves, we'll talk about the specific challenges and solutions for modeling your own products!  

While our goal with lessons two and three is to help you shoot the best possible image in the camera, in lesson four you'll learn how to edit your photos so they really pop. You'll learn what settings to look for and adjust, regardless of whether you're editing in an app on your phone or software on your computer. Plus, you'll learn how to create images that are consistent with your brand's aesthetic.  

In the final lesson, you'll discover all the things you can do with your new marketing images. We'll start with some practical workflow stuff (like how to get your images from your computer to your phone, or the reverse) before diving into strategies for sharing your images on your own website and social media.  

And throughout it all, you'll be encouraged to experiment, share, and ask questions in the private Facebook group and on live coaching calls! 

In total, you get five lessons and lots of personal interaction, all designed to help you go from camera shy (or camera-phobic) to camera confident with a great set of images you can use to market your business!

Market Your Selfie

Ready to get started??


Market Your Selfie - register now

Market Your Selfie starts Monday January 8, 2018!  

Full access to the program is just $249! That includes all the lessons, group coaching calls, and access to the private Facebook group!  

But when you register by December 19th, you can join at the early bird price of $149. That's a savings of $100!


Frequently Asked Questions:

Why should I take a class about how to take a selfie? Don't you just hold up your phone and click?  

This class goes beyond the kind of quick selfies that you associate with teenagers and style bloggers. This class is about helping you take better images of yourself (or yourself modeling your products) that you can confidently use to help promote your business. (If it makes you feel more comfortable, you can think of this as a class about self-portaiture as a form of marketing. It's just that Market Your Selfie is a much catchier title!)  

What kind of camera do I need?  

You can take this class with just the camera on your smartphone or tablet, and I'll show you tricks and tips to get the most out of those images.  

That said, I prefer to shoot my images with my DSLR (way more options and control) so I'll also be talking about how to use one of those. If you've got a fancy camera, you'll learn tips and tricks for using it to take better images of yourself. And if you're thinking about buying a fancy camera, I'm happy to make suggestions about what to get during the course.  

Will I need to buy lots of fancy/expensive equipment?  

The short answer is no! You can take this course with just your smartphone. (But I will recommend you get an inexpensive tripod and remote for your phone, both of which you can get for under $30.)  

Depending on where you shoot your photgraphs, you may also find investing in a simple studio light (for around $100) will really help your photos. (And I'll make recommendations for what to buy in the course.)  

What can I use the images I create during this class for?  

The goal of this class is to create images you can use to market your business across a variety of platforms, including Instagram, Facebook, your blog, Pinterest, product and sales pages, about pages and/or advertising.  

Why not just hire a professional photographer? (Or a model for my products?)  

You can certainly hire a professional photographer, but the costs of hiring a pro can add up quickly if you’re regularly looking for new images of yourself for social media. (The same goes for hiring a model if you’re producing a lot of product.) The cost of this class is actually a bargain when it comes to hiring a pro!  

But more than that, unless you’re working with a cream of the crop professional photographer, I’ve found that most camera-phobic people aren’t happy with images of themselves that someone else creates. They might turn out decent, but they also might not feel like you.  

When you photograph yourself, you’re in control. And that means (once you get the technical aspects down and gain a little self-confidence) you’re more likely to end up with images you love, because they feel more like you!  

I make wearable products and I'd love to learn to photograph them on myself, but I really don't want to show my face? Do I have to?  

The short answer is no! If you're photographing wearable products, there are lots of creative cropping tricks you can use to make your products the focus, not you!  

Ideally, as the class goes on, you may get more comfortable showing more of yourself, but it's not a requirement for creating great images of your products!  

How is the class structured? Do I have to participate live?  

Because the information from each lesson builds on the next to help you take better images, I'll be releasing one lesson each day for the first week. (Monday through Friday.) We'll follow that up with one group coaching call each week for the next three weeks, plus prompts and feedback in the Facebook group. You can choose to watch all the lessons in the first week (if you're really excited to dive in) or go through them at your own pace.

All lessons and calls will be recorded, so you can watch them at any time. (In case you can't tune in live.) You can also choose how much (or little or not at all) you want to participate in the FB group and coaching calls based on your time and comfort level.  

How long will I have access to the course materials?  

You'll have access to the materials online for six months, but you can also download them to access forever! You'll also have acess to the FB group long after the course ends, but I'll only be active for the duration of the course (and about two weeks after).  

The timing doesn't work for me, will you be offering this class again?  

That depends on why you're asking this question. If the timing truly doesn't work with your business or life at the moment, I totally get it. I'll probably be running the class again in the spring. (But no promises, my schedule is always in flux.)  

If you're asking because you want more time to get "camera-ready" (i.e., you feel like you need to drop a few pounds or go through some kind of crazy makeover before you take this class), I'm going to challenge you to shift your thinking. You don't have to be a size 2, super fit 20-something to use images of yourself to market your biz. (I'm not.) In fact, I started using images of myself wearing my jewelry at the heaviest weight I've ever been, and the sky didn't fall down.  

The beauty of the current social media landscape is that we're seeing more diverse images of people throughout marketing, so there's room for you to use images of yourself in your marketing no matter what stage of life you're at, what size you wear, or what flaws you think you have! Using your own image in your marketing is about connecting with your customers by showing the real you. (Not some imaginary you that may or may not exist six months from now.)

Does it matter what part of the world I'm in?

Nope! As long as you have a working Internet connection, you can take this class from anywhere! (You can even take the course if you're traveling.)

How does registration work?

When you hit the Join Now button, you'll be directed to a checkout page where you can pay via credit card or PayPal. As we get closer to the start date, you'll recieve an email with more details about the program!

Any other questions?

Email megan@craftmba.com - I'm happy to answer them!

Ready to get started??


Market Your Selfie - register now

Market Your Selfie starts Monday January 8, 2018!  

Full access to the program is just $249! That includes all the lessons, group coaching calls, and access to the private Facebook group!  

But when you register by December 19th, you can join at the early bird price of $149. That's a savings of $100!